Today companies understand more than ever the importance of including their own visual personalities in their marketing and PR. Doing it properly they also will have a range of different avenues for exposure, including social media and press, PR and advertising.
How do you get the images to highlight the uniqueness of your business in the best possible way? What impact will the visuals have on your communication strategy? These are important questions to consider before the actual shooting process — whether the subject is executives, management, members of staff, operations, products, exteriors, interiors, or corporate events.
Over the years I have been shooting everything from maritime industry to biotechnology, business conferences and all kinds of events. Some of my clients include DHL, Tetra Pack, Eimskip, Faroe Seafood, Atlantic Petroleum, to name some.
One of my recent portraits from 2014 is of Ulla Nilsson, the managing director of Swedish Chamber of Commerce in London. We didn’t have much time because she was on her way to a meeting but I insisted to take some time in their library room rather than her office environment. Et voila! The result was this portrait of a modern business women sitting on a sofa with cozy pillows in a relax atmosphere (upper right).
Mind you, there are times when the shooting actually works well in an office space. I was really surprised to discover how simplicity can make the photo stand out in an intriguing way when I photograph Michael McGrath, COO at Stena Line in Göteborg. Of course he himself added a lot of character to the photograph (feature image, middle right).
I become very interested in in biotechnology and microbiology a couple of years ago when I photographed researchers working at the Aquaculture Research Station in the Faroe Islands. There was certainly a creative aspect to it. For instance, to reach a bluish, clinic atmosphere, I changed the camera’s white balance to tungsten and using warming filter on the flashes to obtain healthier face expressions.
Another, totally different experience was when I photographed the new CEO of Vagar airport, Jakup Sverre Kass. A harsh wind was blowing over the open runway to the effect that my equipment literary took off; but thank God, Jakup had been to the hairdresser the day before so he’s hair remained in place and the look on his face was relaxed after all, despite all the drama (upper left).
